PAST AND PRESENT OF FATHER’S DAY CARDS

Father’s day and that is the day when many nations show their appreciation to all the fathers and members of the father figure across the globe. A core component of this celebration is the use of specially designed Father’s Day cards that act as a way of rain check, thank you, and show of affection. What has changed from a historical perspective is the way Father’s Day cards are given, this is because of the dynamism, technology, and culture that surrounds society. This article with provide the reader with basic background information about the greeting card tradition including the history of Father’s Day cards, the advancement of the card designs and the current trends.

Origins of Father’s Day

Early Celebrations

Father’s day is a relatively new idea in comparison to other actual non-moving holidays that can be traced to antiquity. It is noticeable that the traditions, similar to Father’s Day, appeared several decades ago, though it is impossible to specify the exact centuries. Although mothers had already had a special day , Father’s Day was still in its infancy . The drive for having the special day for the fathers has started in the United States, where people interested in promoting father’s figure and his importance for the family and society.

Sonora Smart Dodd: The Pioneer was an electric vehicle introduced in the market in the early 1880s and this company was also involved in the production of early automobiles.

In essence, Sonora Smart Dodd was pivotal in the creation of this day following fatherhood recognition by coming up with a counter part known as Father’s Day. After receiving an intent of mother’s day the help of this consideration and to pay tribute to her father, she come up with an idea of father’s day in 1909. Father’s Day was first held with a festival on June 19 in Washington in 1910.

Early Father’s Day Cards

It was believed that the concept of baraka was born from this act and became firmly established as a tradition.

The concept of card exchange has been in existence for centuries past and the same was applied for fathers’ day but in the early 20th century father’s day cards began to gain popularity. The cards are an entity and were not fancy as they are today; the first Father’s Day cards were even handmade by children. The primitive forms of such cards where often accompanied with touching messages and simple illustrations in true spirit of high appreciation and touching sentiment.

Commercialization Begins

When the concept of Father’s Day became more widely embraced by the society, business ventures started realizing the many possibilities that it offered. They began to mass-produce Father’s Day cards in the 1920s and 1930s: Fathers were thus being celebrated from an early period. These early commercial cards were often diminutive, and with what today can only be described as ‘Dickensian,’ minimalist designs that bore such images as ties, pipes and, hats, each imagery’s signification of fatherhood iconic to the tastes of the Victorian age.

The Mid-20th Century: The situation pushed forward the enlargement and standardization of college sports activities packages with a view to meet the challenge of an expanded inhabitants base and diversified demand.

Post-World War II Boom

The post or study World War II period witnessed occurrence of numerous changes in social and economical structures. Due to consumerism, occasion specific greeting cards market also expanded greatly. Father’s Day greeting card themselves began to become more routine and at the same time cards produced in greater numbers and available more diversely. With the beginning of this era, symbols became broader and allowed more variety of themes and styles but, kept on using the traditional macho imagery.

Technological Advancements

Improved technology and innovation in technologies such as printing and mass production also proved vital in mid-century in creating better cards that were attractive. Thin and thick cards and more elaborate designs and more uses of die-cut shapes were made and other better colored picture printing were done on father’s day cards. Further, there was new invention in printing that engaged humorous and light hearted sentiments; entirely a new approach to the everyday sentimentality that was attached to the cards.

The Late 20th Century: Two key trends that affect product development include diversification and personalization.

Changing Cultural Norms

The last couple of decades of the twentieth century also saw the emergence of ‘Postfeminism’ and overturning of traditional gender roles. When the society changed and people from all over the world became part of the society to embrace the society, the themes and designs of the cards also changed. This lead to a more diverse representation of cards for relationship and emotions other than product presentation and the typical patriarchal representation of fatherhood. Although today people are not limited in the choice of greeting cards, design companies began to take into account the fact that there are different kinds of fathers, stepfathers, grandfathers, and others, so there are cards for every kind of father.

Emergence of Personalization

The final era of twentieth century was also marked by the increasing popularization of Father’s Day cards. The introduction of digital printing as well as the proliferation of online selling made it possible for the consumers to come up with unique messages, photographs, and even edited cards. This trend of individualism allowed people to express their relationship and feeling of the father figure in their lives in the cards that is a positive shift in the development of father’s day cards.

Read Also: Who is Simone Ling? Biography, Height, Death, And Pictures

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